Go Try It On is a personal styling social network iPhone app where you can post your own looks, give and receive fashion advice, and shop for looks. I am a mildly obsessed with fashion so I was anxious to try this app and show the whole world how fabulous my clothes are.
Or just the one follower I have on the app.
She is my best friend. I made her follow me.
My first impression of Go Try It On was that I liked the way the app looked, but I had no idea what the purpose of it was, and I didn’t know how to use it. Was I supposed to post photos of things I liked online? Was I was supposed post pictures of me? Could the app magically show me how I would look in certain clothes? Had I hit the wrong button and ended up on Pinterest? Thankfully, I got an email from the Go Try It On team for signing up that explained the different things I could do on the app.
I still wish that the desktop site and the app would have explained how Go Try It On works better because it took me a little while to warm up to this app since I didn’t know how to use it. If I wasn’t testing the site for this review, I’m not sure I would have stuck with it. However, I did find myself reading 10+ pages of their blog on the desktop site while I was trying to figure out what to do on the app. On their blog, they feature different stylists, promote sales, and show you where to shop for looks. The blog does highlight certain people, but I really wanted to see a week in the life of someone like Jenna Lyons, so I could see what she wore everyday and go buy it all on J.Crew.
I want to be her.
After I downloaded the app and started following the 16 people Go Try It On suggested for me to follow, I decided to post my first look.
Naturally, I chose a picture where I knew I looked fab.
Almost immediately, my first look got featured on the app home page! I’m sure they do this for everyone’s first post, but it was a great way to get me to come back for more and post more looks. Then people started “hearting” my look and I instantly became addicted to people liking my outfits. I also felt a little inferior because all of the other girls that Go Try It On had me follow were posting beautiful photography of themselves and all of my pictures were photos I took myself in front of my dirty mirror at home. Their pictures were of them walking through a park, the leaves were falling, the sun was shining, and the girl was smiling as her hair was perfectly blown by the wind.
I mean, what IS SHE SMILING AT?
I noticed that most of the people I followed had their own fashion blogs and were posting links to their own sites through their posts. Go Try It On really is a great marketing tool for people with fashion blogs, but that wasn’t the reason I was using the app. I wanted to see what real women were wearing and I wanted people to tell me how cute my clothes were. Most of the girls on this app are posting looks because they know they look good, not because they are wondering if their outfit works or not. I did like that people can tag the clothing brands in their post because it makes all the fashion more accessible than other sites. Most people weren’t tagging Gucci and Valentino, they were tagging Banana Republic and H&M. You can “heart” an image or add it to your shopping list on the app. You could basically shop from the app and email an item to yourself to buy later. The only thing that could have made it better was if I could click on the image and have it immediately take me to the site where it was being sold.
I’m an immediate gratification kind of girl.
One of the things I didn’t like was that I wasn’t sure if the people that were “hearting” my posts were also people who liked to wear socks with sandals. I thought the app was missing a desktop site and I wanted the app and a desktop site to let me make more of a profile for myself. I often prefer to shop and judge other people on a desktop instead of an app, so I would definitely use Go Try It On more if they did. The app does give you a small profile for basic information and an “About Me” section, but it would have been really cool to have a place to share my personal fashion rules, fashion icons, or a “Check this box if you have ever worn a fanny pack.”
Another thing I loved about the app was that I could ask questions about an outfit and get feedback right away that wasn’t from my sister, mom, or husband’s biased opinions. My sister and mom only want to see me knee length dresses, and my husband only wants to see me in a boobie shirt.
They aren’t the best critics.
Verdict: Go Try It On is perfect for narcissistic people like me who love clothes and need to have their egos stroked constantly (and that isn’t an insult). The only reason I post pictures of myself to Facebook anyway is so I can show off a great outfit I am wearing, but now I will just post them all on Go Try It On instead and get better feedback from like-minded girls. As a company, I think Go Try It On still has a lot of territory they can cover and a lot of room to extend their brand, but in the meantime, I will continue to use it and suggest it to my friends.
But only so they can tell me I look great.
*My Go Try It On handle is katewagner. I’ll heart your look if you heart mine.